Inspiration comes when you least expect it. While having dinner with my children at McDonalds, I was challenged by the verbiage on the tray liner. You know the tray liner – that piece of paper lining the tray that usually contains a special offer for an amusement park or a promotion of the latest McFood. But this time it was a statement about McDonalds’ corporate beliefs, starting with “We believe that when you say something people should be able to believe it.” They concluded with this statement: “To be the best company we can, we have to create the best opportunities. And we’d like to believe that some of the best ones around, are right here.”
So here’s the challenge to us in the nonprofit community: do we offer our employees the best opportunities around? Do we invest in their training and development? Do we let them try new things? Do we listen to their ideas?
Many – maybe even most – of our employees took their current positions because they believe in the mission of our organizations. Sure, they need the paycheck but there are plenty of places to get those. Do we capitalize on their commitment to our organization?
Although we often blame ‘tight budgets’ for our lack of employee development, some opportunities are free. Even the opportunities that require some budget are worth it. By investing in an employee’s next step – through training and opportunities – we develop the next generation of nonprofit leaders.
Training and education
The nonprofit sector has a language all our own and some basic training will benefit employees at every level. Watch for web-based trainings, share interesting articles or invest in training from a professional association like AFP.
Find where their interests lie and let them work on a project, try out a skill or pitch in when things are exceptionally busy. Look for areas where your organization is lacking talent, social media for instance. Challenge an employee to become a specialist in that area by researching best practices in other organizations.
One of the most valuable things you can provide aspiring leaders in your organization is honest feedback on their performance. Find places they can improve and be proactive in providing the opportunities needed to make those improvements. Don’t wait for annual reviews, provide ongoing feedback so your team can be constantly improving.
I have no idea what kind of workplace McDonalds truly is. But I’ve been in the nonprofit sector for over 25 years. Can the employees in the nonprofit sector agree with the statement on my McDonalds tray liner: “we have to create the best opportunities. And we’d like to believe that some of the best ones around, are right here“?