Happy October! Now that we have entered the last quarter of 2015, you should be working on your year-end fundraising plan. I highly recommend integrating the celebration of Giving Tuesday into your plan.
What is #GivingTuesday? Here’s how their website explains it:
“We have a day for giving thanks. We have two for getting deals. Now, we have #GivingTuesday, a global day dedicated to giving back. On Tuesday, December 1, 2015, charities, families, businesses, community centers, and students around the world will come together for one common purpose: to celebrate generosity and to give.
It’s a simple idea. Just find a way for your family, your community, your company or your organization to come together to give something more. Then tell everyone you can about how you are giving. Join us and be a part of a global celebration of a new tradition of generosity.”
One great thing about this open source movement is the spirit of cooperation among the founders, corporations, nonprofits and donors. This has led to a valuable set of FREE online resources. If you work for a nonprofit organization and want to be a part of this, check out the resources below for lots of help.
Giving Tuesday Tools
From #GivingTuesday: toolkits, case studies, logos, and much more! And it’s all FREE.
Easy Communications Timeline: Planning Your #GivingTuesday and Year-End Campaigns
Timeline from Network for Good helps you organize all of your communications are very helpful to integrate your year-end giving plans with #GivingTuesday efforts.
#Giving Tuesday Trends Report
and many other resources from Blackbaud
Everything You Need to Know About #GivingTuesday
from Salsa Labs, includes a link to a campaign planner
Central Florida provides a great example of an entire region getting together to make a greater impact:
Edyth Bush Institute for Philanthropy & Nonprofit Leadership at Rollins College
Giving Tuesday Central Florida Facebook page
Several innovative organizations from the Tallahassee area have teamed up to create
Big Bend Gives Back
HOW TO: Tap Into the Power of Cause Awareness Days
Heather Mansfield of Nonprofit Tech for Good
Give Local America Nonprofit Toolkit
I especially like the “Social Media Toolkit” and “Sample Messaging for Nonprofits.”
Giving Day Playbook
The Knight Foundation
Do you know of other resources? Please share!
I’ll be watching (and giving and retweeting) on December 1st to see how creative you can get.