Fundraising Tricks and Secrets

Because I write this blog for Sara Leonard Group, I tend to notice the titles of other people’s blog posts. They often include the words tricks and secrets. Recently, those words really hit the wrong nerve and had me very annoyed.

The reason? This field doesn’t really have any tricks and I’ve never had a fundraising colleague who kept their tactics a secret.

SLG_TricksandSecrets

There is no trick to what we do. It’s steady, hard work that raises money for our organizations. We are in the relationship business and building relationships takes time. I wish there were a shortcut, it would certainly make things easier and bosses and boards happier.

As far as secrets, I’ve been working in this field for a long time and I can’t think of a single time that I called a colleague with a question that they didn’t share their experience and/or expertise with me. Successful fundraisers don’t have secrets, they have hard-earned experience. Most – I’m not willing to say all because there’s an exception to every rule, right? – will help a colleague. Of course, there is a strict code of confidentiality, but we can share the things we’ve learned without sharing donor information.

Still want to get your hands on these “tricks” and “secrets?” Here are a few suggestions:

Practice
I think this is in some ways the opposite of tricks, it’s putting in the reps. For fundraising that means meeting with donors and listening to what they have to say and getting used to hearing no. It might be drafting an appeal letter and asking for feedback from a more experienced fundraising writer. It’s committing to getting better each time.

Learning
The opposite of secrets, learning the fundraising profession can take on many forms. We have a stellar professional association, Association for Fundraising Professionals, with local chapters across North America. There are great books on general fundraising and every specialty area. I’ve got a few favorites, I’m always happy to share recommendations. There are many reputable publications that provide access to up-to-date results and information on fundraising, The Chronicle of Philanthropy and Nonprofit Quarterly are a couple of my go-to resources.

Participate
This is the key to unlock the “secrets.” Get out from behind your desk and participate in our profession. I’ve been a member of AFP and participated in our Tampa Bay Chapter for over 25 years. I’ve made lasting friendships and learned an encyclopedia-sized volume of “secrets.” Local AFP chapters have various volunteer opportunities to practice new skills and learn from others.

Interact
With our modern ways of email and online learning opportunities, there’s a risk that we try to do it all from our computers. There is value in getting into your local nonprofit community. For my Tampa Bay colleagues, I recommend programs at NLC. In Florida, we have the annual Planet Philanthropy conference. Almost every community has some way to convene a group. If yours doesn’t, take it as a challenge and get a group started.

The bad news – there’s no shortcut to effective fundraising, no “tricks” and “secrets” to making you a better fundraiser.

The good news – there are lots of ways to learn to do it the right way.

Let me know if you need some help with this. A development coaching session might be the key to get you started on you way without any fake “tricks” or “secrets.”

5 Tips for Year-End Fundraising Success

endweb

The clock is ticking and if you are a fundraiser trying to reach your goal, the sound can be deafening. Don’t fret, there’s still time to boost your year-end fundraising. In the last few days of this year, take time for these five tips to boost your fundraising and end the year on top.

1. Year-End Appeal

Even if it’s not a huge mailing to the masses, take the time to send a heartfelt letter to your closest supporters. Ask them to join you in changing the world. If you need help with your letter, my colleague Alyce Lee Stansbury shared her tried and true secrets to a successful letter.

2. Website Check

Make sure your website is ready to accept online gifts. The best and easiest way to do that is to take it for a test drive. Make a gift today and see what happens. This guide will help you make sure your online giving passes the test.

3. Mail the Card

Your donors are like family to your organization, and family should hear from you at the holidays. Through my own admission of being perpetually late with my cards, I can make the case that it is never too late to send out a card. And, if you want to go electronic, here are some ideas to make an electronic message that will still warm their hearts.

4. Pick Up the Phone

Possibly one of the most overlooked year-end tools – your telephone. Pick up the phone, tell your donors how much you appreciate them, and ask for their renewed support. Here’s a guide to tapping into that power.

5. Don’t Leave Them Hanging

If you are taking time off during the holidays – which I highly recommend – make sure that your voice mail and e-mail messages give people the information they need in your absence, including when they can expect to hear from you. And, since a large number of gifts are made in the last few days of the calendar year, include a link to your website’s giving page. Here are some tips on setting an effective out of office message.

It’s a busy time of year for you and for your donors. Be sure that you are doing everything you can to make giving to your organization convenient. A gentle reminder from you and a pleasant giving experience make the difference in year-end fundraising for your nonprofit organization. If doing all five things seem like too much, pick one or two and do them really well.

Always remember that you are changing the world with your hard work and you’re inviting people to join you. That matters! Also remember to take some time to rest and recharge and enjoy your family and friends. Happy Holidays!

Knowing When NOT to Ask

stop sign
Photo by Mwabonje on Pexels.com

Most would argue that in fundraising the million dollar question is when to ask. I’m not disagreeing, but I propose that the billion dollar question is knowing when NOT to ask. I know, I know – fundraising is about raising money and you can’t possibly raise money without asking – but you can strengthen the foundation for a future ask by waiting and just not asking.

Let me share two scenarios when you should NOT ask – feel free to use these examples when dealing with a board member or fellow team member who just can’t help themselves.

But, everyone is already here…
An organization had spent money to have a stewardship event – an opportunity to thank their generous donors for all they’ve given and share the successes their donations had made possible. The development team understood this, but the organization’s leadership was having a really hard time just enjoying the evening and sharing appreciation. “One little ask won’t hurt, there won’t be any pressure for them to give.” But, one little ask would change the whole mood of the room. The donors had been asked to attend as a thank you. In the end the development team won – no ask was made. Would someone have made a gift? It’s possible. But, they might not have made the next gift and they probably would have said no to the next invitation. You have to remember and be comfortable in knowing there are times that stewardship is what matters and knowing when that time is can be invaluable.

But, we have other/new stuff that needs support…
I was working with an organization who was preparing a stewardship e-mail to update their donors on how their Give Day gifts had been used to change lives. Give Days offer a unique opportunity to get new donors, but keeping them engaged and turning them into continued supporters can be tricky. The nonprofit asked, “Can we talk about the exciting things we have coming up that we’ll need them to support?” The answer – no. No, just thank them and tell the story of how their gift changed the world. The news about what comes next can come in later communications. For at least one communication, focus on showing them the impact they made and how grateful you and your constituents are for their support.

According to Penelope Burk’s research, 80% of donors say that a prompt meaningful thank you and additional communication that explains how the donation was used would convince them to make a second gift to an organization. Her research also tells us that 65% of first time donors don’t make a second gift – seems like the lack of follow up and stewardship could be the problem.

Donors need to know that we appreciate them for the gifts they’ve already made and they will never know that if we ask every time we see them. I challenge you to step back and make sure you know when to ask, and possibly even more important know when NOT to ask.

Does Your Online Giving Pass the Test?

board chalk chalkboard exam
Photo by Pixabay on Pexels.com

I don’t know about you, but I’ve always wanted to be a mystery shopper. It’s not just the shopping part – which I love to do – it’s the opportunity to give feedback on the customer experience.

We need to take time to think of our donors as customers – people who buy into our mission and the amazing work we’re doing to make our community a better place. Customers who we want to engage in our mission and become repeat customers. A great place to start is your online giving.

When is the last time you made an online gift to your organization? What about a gift from your mobile device? It’s probably not something you, your board members or your other staff members do on a regular basis.

Today, I challenge you to do a little mystery shopping of your own and make an online gift to your organization (bonus points if you try this from your mobile device). Here are some things to look for as you complete the process:

  • Could you easily find the ‘donate now’ button?
  • How many clicks did it take you to get to the actual give page?
  • Does your form ask for too much information that isn’t needed? (You probably need way less than you think.)
  • How easy was the process as a whole?
  • Were stories and pictures used on the give page to make you feel connected the mission? (This is a great place for a short case for support.)
  • Could you make a gift in memory or honor of someone (and get the proper recognition to the family or individual)?
  • Does the landing page after clicking ‘submit’ make you feel good about your giving? (It should NOT go to a blank page.)
  • Is the emailed receipt timely and accurate?
  • Did you receive some kind of communication afterwards?
  • Does someone in your organization pay attention to online gifts and make personal contact?
  • Were you added to the donor database?
  • How did the whole process make you feel? (Frustrated isn’t a good answer here.)
  • If you’re using your mobile device, could you complete the process in an easy way?(You shouldn’t have to contort your phone all around and zoom in and out.)

Note: Google offers a free tool to test if your website is mobile friendly: https://www.google.com/webmasters/tools/mobile-friendly/. This is a good place to start, but won’t speak for your online giving specifically.

Once you complete your mystery shopping, make notes of the improvements that could be made. Don’t feel like you need to fix it all right away – use your findings to make changes as you can starting with the most crucial. Just don’t put them off forever; you don’t want to lose a gift because someone found your online giving process to be too much work.

Don’t Say “No” for Your Prospect

IMG_2907.jpg
Who could say “no” to this face at Satchel’s Last Resort? 

Me: “Let’s brainstorm on who might invest in your social enterprise startup capital.

NPO: “We should ask Mrs. Brown. She’s a great prospect for this. But then again, now isn’t a good time for her because she has moved recently. And, she makes a generous gift to our golf tournament. And, she might not like this because she is passionate about our mission and this is a business enterprise. So let’s not put Mrs. Brown on the list.”

This is a common conversation when I start working with the nonprofit organizations who are part of the Margin Mission Ignition initiative of The Patterson Foundation. I guide them through the process of making a prospect list for their new social enterprise. These prospects will be cultivated and if they indicate an interest, they will be asked to make a donation to invest in the business enterprise.

Too often, the staff and volunteer members of the team come up with great prospects but then talk themselves out of cultivating them for one reason (excuse) or another. In other words, they are deciding “no” for the prospect before they’ve even talked to them about the innovative and mission-sustaining business enterprise.

It’s not our job to say no for the prospect.

So what is our job? I’m glad you asked, because I’ve got some ideas:

  • It’s our job to talk to everyone we encounter about this exciting venture. I like to borrow the concept original to Gail Perry in “Fired Up Fundraising…”: the board should be sneezing. If your organization is embarking on a business planning process for an earned income venture, you should be talking to everyone you know about it. Picture sneezing and spreading your message all around – yes, I too was grossed by the visual at first.
  • It’s our job to share our enthusiasm. Creating an earned income strategy is an exciting undertaking and that should be shared with the people inside and outside your organization. It’s an opportunity to create a mission-sustaining income stream. What supporter wouldn’t want to know the organization they love will be sustained for years to come?
  • It’s our job to cast the vision. Business planning is a forward-looking process. Your organization has given it a lot of thought and it is part of a larger vision for the future of your nonprofit. Don’t keep all that to yourselves. Share it with those who are passionate about your cause.
  • It’s our job to invite them to be a part of the life-changing work of your nonprofit. Many times we are so close to the work of our organization that we forget that every day we are saving lives, changing lives and making our communities better places to live. When we ask for an investment in the business enterprise, we are inviting the donor to be part of that life-changing work.

When we decide “no” for a prospect, two bad things happen. First the prospect misses the opportunity to be a part of the amazing work of our nonprofit. Second, our nonprofit misses out on much-needed financial support. Next time you find yourself thinking of all the reasons a prospect might not support your nonprofit – STOP. You’ll be glad you did and surprised how contagious your enthusiasm can be.

A quick note: this blog was written for The Patterson Foundation’s blog. If you’ve never read it, you should. It’s loaded with great information.

Help – Thanks – Wow

IMG_4368

Last month I completed my term as president of the AFP Suncoast Chapter. That milestone led me to reflect on my term and write some closing thoughts. I’m currently reading Anne Lamott’s book “Help Thanks Wow.”  Her writing inspired my thoughts about the past two years in our AFP chapter.

Help
The board members and volunteers have provided help to the fundraising professionals of Tampa Bay. The resources from AFP International have enriched the help we have provided. That help came in the form of education, advocacy, resources, scholarships and friendship. Our job board helped people find jobs and helped organizations find valuable staff members. Everything we do is to help professional fundraising colleagues and the nonprofits where you work.

Thanks
I have been honored to serve with the dedicated board members and volunteers who make this chapter work. Because our board is an operating board not a governing board, each board member worked with a committee of volunteers to make the magic happen. And it is magic! All of those people are busy professionals who find the time to give back to AFP.  Thanks to everyone on the AFP Suncoast team!

Wow
Each time I’ve stood at the podium of our chapter meetings and looked at all of you, I’ve been touched by the impact you make in our community. Wow! You – my fundraising colleagues – represent nonprofit organizations that are changing lives and saving lives. You educate children, feed hungry neighbors, shelter victims of abuse. You make the world brighter and lovelier with art, music and history. You care for the environment and animals. You work every day to improve your corner of the world. I’m glad your corner is my corner, too. Wow!

In her book, Anne Lamott calls help, thanks and wow her “three essential prayers.” For me, these are the three essentials words that express my appreciation for my colleagues and friends in the AFP Suncoast Chapter.

Help. Thanks. Wow!

Stewardship of Social Enterprise Investors

Leonard blog TPF MMI
Fish Painting at The Folk School at Florida Maritime Museum

Successful social enterprise requires capital investment. I am honored to work with the organizations participating in The Patterson Foundation’s Margin Mission Ignitioninitiative. My role is to support their capital investment fundraising efforts. Social enterprise business planning is hard work and not coincidentally, raising the capital can be hard work, too. Once the business plan is complete, the hard work of implementation begins. At this critical moment organizations can be tempted to move on full speed ahead without thinking about their donor investors. Warning: this is a terrible idea. 

Just like other types of fundraising, capital investment fundraising requires careful stewardship of donors. How should you steward them? I’m glad you asked! There are 3 major steps: Appreciate, Engage, and Listen.

Appreciate
First, make sure they know they are appreciated. This starts with an accurate, well-crafted thank you letter. Be sure to spell the donor’s name right and use their preferred title. If it’s a business, ensure that the letter is addressed to the right person so it doesn’t get lost.

But don’t stop with the letter from the organization. Look for other ways to say thank you. For instance, if a board member helped secure the gift, ask that board member to write a personal note or send an e-mail directly to the donor. You can’t really thank someone too much.

Providing updates on your capital fundraising efforts is another way to appreciate donors. When you show progress toward your capital investment fundraising, you are reassuring the donor that their investment is being joined by others. For instance, the Margin Mission Ignitionorganizations had a stated goal and were fundraising to secure matching funds by a deadline. By providing timely updates, early investors got to share in the celebration.

Engage
Second, keep them engaged. By the time you raise the gift, you’ve probably had multiple conversations with the donor about your earned income venture. Don’t go silent at that point. Update them on your business planning and implementation. They want to know that you are still making progress and likely can help in one way or another.

You can also engage donors by asking them to share their expertise. For instance, if they have a marketing background ask them to review the drafts of your new website. If they are an accountant ask for their help in creating your new accounting system. Donors like to be valued for more than just the checks they write us. Keep in mind though, only ask for their expertise if you’re willing to listen to their ideas.

When appropriate, invite donors to participate as customers. You could offer a coupon and make it comfortable for them to invite family and friends to join them. If your new enterprise includes a “soft opening,” invite donors to be a part of that. Ask for their honest critique of their experience.

Listen
Third, listen. With each of these interactions suggested above, listen to how your investors respond and act accordingly. Some questions to consider:

  • Are they investment donors and might want to do that again?  Then keep them in mind if you need additional capital investment or if you embark on another business plan.
  • Are they committed to your mission and would be likely to support other parts of your organization? Look for the next big thing that will intrigue them.
  • Do they like numbers? Keep them updated on the business plan and the adjustments you are making throughout implementation. 
  • Are they more interested in the impact on your mission? Send them stories about how the proceeds change and save lives at your organization. 

Here’s a bonus tip: as you appreciate, engage and listen – a picture is worth a thousand words. Keep the photos coming. Every communication doesn’t have to be a major design work of art. Spontaneous e-mails with photos attached can be very meaningful. When your donor investors visit you, be sure to snap and share photos. When the proceeds of your enterprise impact your mission, share photos. As an example, the photo above is from Margin Mission Ignition 2016 organization Florida Maritime Museum’s Folk School.

According to research by fundraising expert Penelope Burk, donors (and investors) are most interested in knowing that you put their money to work as they intended and don’t mind if you made some mistakes along the way as long as you can show that used those mistakes as learning opportunities. That is reassurance that their money is well spent. Taking the time to steward your social enterprise investors will be time well spent.

A quick note: this blog was written for The Patterson Foundation’s blog. If you’ve never read it, you should. It’s loaded with great information.

3 Ways to Turn Failure Into Adventure

Beach rain
Image courtesy of Detanan at FreeDigitalPhotos.net

I took my kids on an adventure. Or at least I called it an “adventure.” My kids called it a “fail” (they are teenagers, that’s how they talk). I wasn’t willing to admit defeat.

What’s the difference in adventure and failure? I think it is in the learning. If you learned something from your failure, call it an adventure. Our family adventure involved a beach trolley, torrential rain and an iconic pink hotel.

What about your fundraising activities? Are the failures ever adventures? Do you look for the opportunities to learn from what you did and improve for next time?

Here was the scenario and here’s how I want to apply it to our work in the nonprofit sector.

The plan was to take the beach trolley to the Don Cesar for ice cream. We were staying on the beach in Pinellas County and I wanted to take my kids to visit the Don Cesar. I researched the trolley routes online before we left. I timed our adventure after the afternoon thunderstorms blew thru. But (and these are a few big buts) I misread the trolley routes and a second, major thunderstorm came thru. That led to the three of us, huddled under a trolley shelter in rain so heavy our umbrella turned inside out.

3 ways to make the failure into an adventure:

1. What would we do better next time?
For our family adventure, I’ll understand the trolley route better next time and know that we have to change trolleys to get from where we were staying to the Don Cesar. If rain is predicted, I’ll probably skip the trolley altogether and drive.

For your fundraising adventure, take a realistic look at what you did in the planning stage and the execution stage. Look for sacred cows, those things that are accepted as the way you do things in your organization but might not be the right or best way to do them.

2. Can we adjust our expectations? Were our expectations realistic?
I thought my kids would enjoy the trolley ride but for them it was too much like a school bus. Everyone’s expectations contributed to the challenges.

In fundraising, we often set the goal too high which leads to unrealistic expectations from CEO’s and board members. Research is a great way to set realistic expectations. Sometimes the best research is calling a colleague who has already implemented your activity to ask what their results were and what they’ve learned. One of the great things about the fundraising profession: we are very open to sharing with our colleagues.

3. What was the final result? Was there anything good in it besides the final result?
The final result with my kids was delicious ice cream in a beautiful setting but getting soaking wet on the trip home. There was good in it because the Don Cesar is well worth the trip. Also, it was a memory that will live forever in our family’s history.

For your fundraising adventure, look for the successes, even beyond dollars raised. If the net amount raised was less than expected, determine if you succeeded in other areas such as reaching new donors, renewing lapsed donors or deeper engagement of current donors.

Our work as fundraisers is sometimes hard but always important. When you approach something new as an adventure, you will be more likely to take risks. Set realistic expectations, get ready to learn something new, turn your failures into adventures, and then let me know how it goes.

Close Your Door

Closed door
Image courtesy of paisin191 at FreeDigitalPhotos.net

Being on a plane and not connected to the internet made me realize how out of practice I’ve gotten at staying totally focused. I found myself looking down to check the mail icon on my laptop to see if I had any new e-mail messages but of course I didn’t have any.

Did life as I know it cease to exist? Of course not. I was actually getting more done. There was a crying baby behind me and a guy sleeping wide next to me but I was still able to get some quality work done. How? Those distractions are more like white noise while the distraction of e-mail requires my brain to shift gears.

Research says we lose 15 minutes when we hop from task to task. I could have purchased WiFi to use the internet on that flight but I gained more in productivity by focusing on the tasks at hand (including creating this blog).

So what’s on your agenda that needs your focus? How are you going to get to it?

Here are 3 suggestions:

1) Create a closed-door policy
I’m not suggesting that you keep your door closed all the time but there are times when you need to excuse yourself from the distractions like drop by meetings. This applies if you are the boss, too. Tell your teammates that you need some time to focus on an important task but you will be available in an hour. If you have a position that doesn’t allow this, look for someone around you that would trade an hour – you cover for them, then they cover for you.

2) Work out of the office
“Working at a coffee shop” brings to mind a peaceful setting but a few years ago my office was across the street from what seemed like the world’s busiest Starbucks, or at least the noisiest. There were still times that I could go across the street and accomplish something important because I could focus on the task at hand, not the priorities of my coworkers (and boss). If you’re like me and can work in a noisy place you’ve got unlimited options. If you need things quieter, try to public library or a restaurant during their slowest times.  Looking for more proof? Check out this TED Talk “Why Work Doesn’t Happen at Work.”

3) Schedule the big things
Determine the time of day when you are the most productive and schedule the big things for those times. Click here for a blog from Evernote on finding your most productive hours.
Once you determine your most productive times, don’t spend those hours on the small and mindless tasks. Use them for the big things like creating a major gift solicitation strategy or writing your annual appeal letter. Take a few minute to review your to-do list to find the most important items that require the most concentration. No one you work with will make this happen for you, you have to make this happen for yourself. Schedule a 2-hour item on your schedule that says “create development plan” then protect that time from other demands. I’ve started using a different color for those items in my calendar.

Do you believe that the work you are doing is important? I do. Our work in the nonprofit sector saves lives and changes lives. That work is worthy of your focus. Don’t let the daily distractions keep you from the big things.

Raising Investment Capital and Fundraising – Not the Same

ID-100449256
Image courtesy of jk1991 at FreeDigitalPhotos.net

In 2016, I worked with five nonprofits engaged in The Patterson Foundation’s Margin Mission Ignition program. After completing a strenuous business planning process, it was time for these organizations to implement their plans. A key part of any social enterprise plan – and ultimately successful implementation – is raising investment capital.

It’s not uncommon for nonprofit organizations to pursue social enterprise activities to diversify their revenue. However, even organizations that have previously had great fundraising success, sometimes find challenges when trying to raise the investment capital needed to implement their social enterprise endeavor.

Fundraising for social enterprise investment capital is different than regular fundraising – but, not completely different. All types of fundraising share some basic principles.

You’ve likely been part of fundraising before, so let’s start with the similarities.

Cultivation
Fundraising is about building relationships on behalf of your organization and cultivation is the biggest part of this. Sometimes when we are so excited about an idea (like our new social enterprise), our enthusiasm leads us to skip the cultivation step – a big mistake! To cultivate a potential investment capital prospect, a nonprofit must reach out and seek to build a relationship.

Listening
The most critical skill in fundraising, both traditional and investment capital, is listening. When cultivating investors, our natural inclination is to “pitch” our idea by doing all of the talking. STOP TALKING and listen to your prospect (they are often filled with great ideas). The more we listen and learn from them, the more they will engage with our project.

Ask
After all of that sharing and listening, surely the prospective investor knows we need their support, right? NO! Every successful investment invitation needs to include an ask. If you’re not specific in what you need, the prospect could either give you something you don’t need or nothing at all.

Shared Values (Mission)
Investment capital donations have the very same core as all other donations: shared values. A social enterprise may have the strongest business plan, leadership, etc. but if the mission of the organization does not inspire the prospective investor of their shared values, no investment will ever take place.

 

See, you’re more prepared that you realize. Now, let’s talk about how raising investment capital and fundraising are DIFFERENT.

Non-Financial Support and Engagement
Social enterprise investment donors don’t want to write a check and walk away. They want to participate and provide support beyond cash contributions. This participation varies by investor, so you have to pay attention (see Listening above) and respond to each donor accordingly. As you cultivate the relationship, think of how their expertise could bring value to your new venture – marketing, leadership, mentorship, coaching. Be careful not to see their desire for engagement as a threat to your plan. Instead, use it as an additional research opportunity and battle-tested resource.

Business Plan Required
Donors who invest in social enterprise want to see that careful planning has gone into the project. Your organization must be ready to demonstrate how you conducted research that lead to thoughtful planning. As a general rule, a nonprofit should never embark on a social enterprise without careful planning. Knowing your investors will want to see that plan just reinforces the importance. Don’t take their questions (sometimes challenging) as lack of interest, they are looking to make a good investment.

Innovation Appealing
Typically, donors who invest in social enterprise are attracted to innovation. While creating your business plan, take the time to highlight new ideas (and understand them thoroughly) so you can share them with potential investors. Some social enterprise ideas aren’t brand new but are new to your nonprofit. Make sure that you focus on that innovation.

Risk Tolerant
Investment donors tolerate more risk than typical nonprofit donors — with innovation comes risk. Investors know that a venture may not succeed. They are often more comfortable with the risk than the nonprofit leadership. But when a project fails, the investor wants to see that you learned from it and take the time to make improvements going forward.

Performance Measurement
Investment capital donors are interested in how things are going throughout the implementation of your social enterprise. Be sure to have a plan for communicating with donors once your enterprise is operational. Measure performance and communicate with investors. Don’t worry if all of your measurements aren’t exceeding expectations. But, be sure to include what adaptations are being made so they can see that their investment provided an opportunity for your organization to learn and improve.

While there are some new things to consider while raising capital for a social enterprise, you and your organization have completed some of the hardest parts through the research and plan development process. At the funding stage, everyone is excited about getting this new project started and you can use that excitement to make an impression on potential investors

I hope with the realization that you can build on what you already practice in fundraising in your organization, that you approach this with confidence.

A quick note: this blog was written for The Patterson Foundation’s blog. If you’ve never read it, you should. It’s loaded with great information.