Attention nonprofit board members: now is the time for you to take action.
As we approach the end of the year, board members should take some action to boost your nonprofits’ end of year giving efforts.
- Give – board members should have already made your best gifts by now but still make a gift to support current efforts. If your nonprofit is having a year-end event, sponsor. If they are selling something, buy some. If they are sending a year-end appeal, make a gift.
- Ask others to give – your friends and family should know that this charity is important to you. Now is the time to ask them to invest in this cause. If your nonprofit has special year-end drives (like toys or food), use that opportunity to tell the story and ask for donations.
- Engage on social media – if you haven’t already, like, follow, join (whatever the appropriate verb) your nonprofit’s social media accounts. During the final weeks of the year, make an effort to check the social media channels once a day and share, retweet, repost. This simple but intentional action can amplify your nonprofits’ reach.
- Thank – start with the people you know who support your nonprofit. Reach out with an e-mail or handwritten note to tell them how their gifts have made the world a better place this year. After that, ask if there are additional donors you could contact with a stewardship message. Don’t forget social media channels for thanking, too. For instance, a post on LinkedIn to thank corporate donors is a simple but powerful way to show appreciation.
- Encourage staff – it’s been a tough year for everyone. This may be the most obvious statement I’ve ever written but it’s important to remember that nonprofit staff members have been under a tremendous amount of pressure for 9 months. Whether your nonprofit has been running at full speed or has had to curtail services, the stress has been real. Take a moment to write a personal note to staff members telling them that you see their hard work and it’s appreciated. Find a way to tell them that they are appreciated – by you and by the people you are all serving.
If you are reading this in November: take action now.
If you’re reading this in early December: take action now.
If you’re reading this in late December: take action now.
(seeing a trend?)
And if you are reading this after 2021 has started and year-end giving is completed, it’s still not too late to take action.
It’s not too late – it’s never too late – for board members to demonstrate their leadership by engaging in year-end fundraising.