Fundraising Core Competencies
Does your staff need to know more about a fundraising topic? We know that fundraising often extends past the development department. We can help you build skills, confidence and motivation to succeed through programs customized to your organization and situation. Using our extensive experience in fundraising and nonprofit governance, we have created and delivered training to nonprofit professionals and volunteers at all skill levels. We can help with:
- staff engagement
- team retreats
- team building activities
- continuing professional development & training
Our fundraising core competencies programs and training can be provided as a short refresher during your staff meetings, as half- or full-day programs, or as part of a customized team retreat that includes strategic planning for your organization’s future.
Sara has been designated as a Master Trainer in Fundraising by the Association of Fundraising Professionals.
Fundraising Core Competencies Topics:
Introduction to Fundraising
This program will cover the basics of fundraising including creating a development plan, crafting a case for support, designing quality solicitations and providing meaningful stewardship. Many staff members, across multiple departments, are called on to be a part of development, but few have a background that prepares them. Using a participatory approach, we will cover the basic terms of fundraising and strive to prepare each person to maximize their effectiveness in fundraising for your organization. This program is targeted to staff members with limited experience in fundraising.
Creating a Fundraising Plan
During this highly interactive session your staff will learn the value and importance of creating and implementing a workable fundraising plan. We will work through the six steps critical to a successful fundraising plan, using both worksheets and activities, and begin a working draft of a fundraising plan. Participants will be encouraged to actively participate with questions and there will be ample opportunities to share with each other.
Event Sponsorship: Getting It Right
Capitalizing on opportunities to grow your sponsor base can generate significant funds for your organization. In this session, you will learn ways to “follow the money trail” to corporations and understand how sponsorship fundraising is different from individual or philanthropic fundraising. Discover what a corporate marketer or other decision-maker is looking for when analyzing whether your organization can support the company’s business goals and how to approach a sponsorship ”ask” that gives you the best chance for success.
Creating a Culture of Philanthropy
When everyone – staff, board, volunteers, and even service recipients – understands the role of philanthropy, a nonprofit organization can maximize fundraising efforts. We must insure that our organizations have (or are creating) a culture that supports and cultivates philanthropy. All levels of your organization must have an appreciation for the support you receive. Let us take your organization through an exercise to test your organization’s philanthropic culture. We will end the session with action steps to begin making improvements in your organization’s culture so it becomes a true culture of philanthropy.
The Perfect Ask: Legend or Myth
Throughout a career in fundraising, we make countless asks. Can any of them be perfect? Using a career of perfect – and less than perfect – asks as a road map, we will explore what goes into a perfect ask and what to do when it turns out to be imperfect. During this interactive program you will learn to: use effective cultivation to craft the perfect ask; prepare yourself and those around you for a solicitation meeting; be prepared for mishaps and missteps; and deal productively with a prospect’s objections and questions. This program will empower key staff and board members in your organization to be ready (and willing) to take part in this important part of funding your mission.
Finding, Asking and Thanking Your Investors
Development requires several steps: identifying, cultivating, soliciting and stewarding donors. This training session will address each of these steps individually. Your staff will learn how to identify and cultivate a new donor and how to cultivate existing donors, like event participants, for a deeper involvement with your organization. This session will include instruction and hands-on learning where each participant drafts and conducts a solicitation related to their program within your organization. And finally, we will explore ways to make sure donors know their gifts are making a difference in the lives of the people your organization supports. This program will be targeted to experienced program and fundraising staff. Using an active learning approach, we will involve participants with a variety of experience levels.
Major Gifts Development
Is your organization making the most of its major gifts potential? Without a strong major gifts program, your organization is missing a key component of a strong development plan that provides sustainability for the important work you are doing. This hands-on, full day class will allow you to define major gifts for your organization, create a major gifts plan, identify prospects and design a cultivation strategy customized to each prospect, create and practice delivering a major gift solicitation and understand how to provide meaningful stewardship all while adhering to professional ethics when raising major gifts.
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