Here you sit, pen in hand with a blank note card – now what? In my last 2 blog posts I’ve extolled the virtues of writing hand written notes and talked about some of the occasions that would warrant a hand written note. This time I’m shifting my focus to who should receive those handwritten notes.
I believe that hand written notes should go to more than just donors. Consider these suggestions:
- write to a donor who makes a significant gift, remember not just significant to your organization but significant to the donor. Even if the official thank you letter comes from someone else in your organization, send your appreciation for their generosity.
- send a note to a donor who made a program accomplishment possible bonus: send a photo with the note for extra impact.
- create a list of donors who have given for a significant number of years and send them occasion notes throughout the year.
- send a note to someone you’ve identified as a prospective donor but haven’t been able to meet in person. Send a photo of something meaningful that demonstrates your mission in action.
- write a note to a prospect who has indicated interest but you’ve had trouble getting a face to face meeting to follow up. Invite them again for a tour or a visit to your program.
- send a note to every volunteer, eventually. Depending on the size of your volunteer workforce, this could be a monumental task. But make a list and get started with a few notes a week. You’ll get to everyone, eventually.
- look for people who are helping you but you might not have classified them as an official volunteer. For instance, someone who provides valuable advice when you are planning a special event.
- write a note to the people who report to you thanking them for a job well done. Appreciation should be expressed throughout the year, not just at annual review time, and a personal note is a gracious way to deliver it.
- send a note to the staff in other departments who make your work possible. None of us could do what we do without the people in surrounding departments. Even if it’s part of their job descriptions, your colleagues will appreciate your appreciation.
- write a note to your bosses recognizing their dedication. Don’t forget to thank up the chain of command, too.
This list is by no means comprehensive. Look around to discover who else will benefit from a sincere expression of your gratitude for their part in your success.